01 / CREDIBILITY
Trust and first impressions
Website clarity, proof, positioning, professionalism and other signals that can affect whether prospects trust the business enough to continue.
What we analyse / Business SOS
Read the signals before you choose the fix.
Business problems rarely sit in one neat box. We look across the areas that can influence trust, demand, margin, cash and delivery so priorities are based on the wider picture.
Diagnostic view
We look for connected signals, not isolated symptoms.
The exact scope depends on the information available. The free scan uses six initial health signals to create a secure report and prioritise what may deserve attention first. A deeper Business Diagnosis can then examine credibility, proposition, sales, costs, cash flow, reputation, operations, data and control in more detail.
Eight diagnostic areas
Where we look for business signals.
02 / PROPOSITION
Offer and conversion
How clearly the business explains what it does, who it helps, why it matters and what a prospective customer should do next.
03 / SALES
Demand and pipeline
Visible or supplied signals around lead generation, sales friction, follow-up, conversion and dependence on particular channels or customers.
04 / COSTS
Cost and margin pressure
Where available information suggests pricing, cost structure, margin or overhead issues may be restricting performance.
05 / CASH FLOW
Cash timing and pressure
Signals around working capital, payment timing, cash pressure and the difference between accounting performance and available cash.
06 / REPUTATION
Customer confidence
Reviews, public feedback, consistency and other reputation signals that can either support or undermine trust and conversion.
07 / OPERATIONS
Delivery and process
Operational bottlenecks, capacity, handoffs, dependencies and process weaknesses that may be creating cost, delay or customer friction.
08 / DATA & CONTROL
Visibility and decision-making
Whether the business has enough reliable information, ownership and control to see problems early and make informed decisions.
Important scope
A scan is not an audit.
Business SOS highlights business signals and areas that may deserve attention. Conclusions depend on the quality and completeness of the information available. Where a matter requires regulated legal, tax, accounting, insolvency or financial advice, specialist advice should be obtained.
Start with your business